KhГґng mб»џ Д‘Ж°б»Јc dб»Ї liб»‡u trГЄn spss 16

46 Table 4.7 Reliability Statistics of Actual product level. 18 Table 3.1: Measurement scale.36 Table 4.1 Descriptive Statistics of Brand awareness.39 Table 4.2 Descriptive Statistics of Core product level.40 Table 4.3 Descriptive Statistics of Actual product level.41 Table 4.3 Descriptive Statistics of Augmented product level.42 Table 4.3 Descriptive Statistics of Customer satisfaction.43 Table 4.4 Descriptive Statistics of Customer satisfaction.44 Table 4.5 Reliability Statistics of Brand Awareness.45 Table 4.6 Reliability Statistics of Core product level. Table 2.1 :Universal performance attributes (Dutka, 1995). Especially, my friend,Nguyen Thi Hai Yen, thank you for your helps that you have given me during this process. Finally, thank to appreciate my friends, who doing thesis as the same time with me ,cause of your share and encouragement. Knowledge and skill are fundamental propertiy of the my life. Another thank you goes to my professors and lectures at International University Ho Chi Minh city who teached and trained since these They are the strongest motivation and all of my life. Then, I am grateful for the wise advice, love, affection and support of my parents and my older brother, they have extended me every step of my life. It вЂћs extreme invaluable to be sensitive solution of problems. Ho Nhut Quang for his guidance in SPSS analysis and questionnaire development. First of all, I would like give my sincere thanks with deepest gratefulness to my advisor Dr. To be honest, this thesis can be finished by helping of many people. Limitations and Recommendations for further research.

Actual Product Level and Basic Product Level. 60 CHAPTER 5: CONCLUSION AND RECOMMANDATION. Regression analysis and hypotheses testing. CronbachвЂџs Alpha After Exploratory Factor Analysis. Exploratory Factor Analysis of Dependent Variable. Exploratory Factor Analysis of Independent Variables. Development of hypothesis and model for analysis. 15 The proposel model : Impact of After Sale Service Characteristics on Customer Satisfaction. 12 Table 2.1 :Universal performance attributes (Dutka, 1995). Factors product influencing customer satisfaction. RESEARCH STRUCTURE :The study is designed with six chapters.Д¬HAPTER 2: LITERATURE REVIEW. RESEARCH METHODOLOGY AND RESEACH FRAMEWORK 4 1.6. VO TRUONG HUANД¬ontents CHAPTER 1: INTRODUCTION. HO NHUT QUANGД®VALUATING CUSTOMER SATISFACTION ON PRODUCTS OF STARBUCKS IN HO CHI MINH CITY APPROVED BY Advisor STUDENTвЂ™S NAME: VO THI CHAU (BA070051) ADVISOR:PHD. VIETNAM NATIONAL UNIVERSITY вЂ“ HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESSД®VALUATING CUSTOMER SATISFACTION ON PRODUCTS OF STARBUCKS IN HO CHI MINH CITY A Thesis Submitted In Partial Fulfillment of the Requirements of Degree of BACHELOR OF ARTS IN BUSINESS ADMINISTRATION

KhГґng mб»џ Д‘Ж°б»Јc dб»Ї liб»‡u trГЄn spss 16